Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our website. 


From time to time we may update this Privacy Policy. When we do, we will publish the changes on this website.


By visiting our website, or providing us with your Personal Data through our website or mailing list, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

We collect the information from you as detailed below:

  • To access certain areas of our website, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (which may include your name and address, date of birth, e-mail address and land and/or mobile telephone number). By entering your details in the fields requested, you enable us to provide you with the services you select;
  • When you purchase products online, we collect information such as your purchase details and relevant payment information. 
  • If you choose to interact with us via a social media platform or other third party service, we will collect the information you have provided to us through that platform;
  • If you subscribe to our e-mail newsletter, we will collect your e-mail address;
  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in your e-mail to us, in order to send you a reply.

We will use the information we collect from you to:

  • Manage and fulfill purchase orders, facilitate delivery, and to provide after-sales services;
  • Manage our accounts and records;
  • Handle your inquiries and requests;
  • Send service related communications, including announcements and administrative messages such as order confirmation;
  • Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
  • Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);
  • Conduct market research so that we can continuously improve the services we provide to our customers;
  • Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and
  • Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.


We respect your privacy and are committed to protecting your personal information. This SMS privacy policy explains how we collect, use, and disclose your personal information when you sign up to receive text message updates from us.

Information we collect when you sign up to receive text message updates: We collect your mobile phone number and any other information you choose to provide, such as your name or email address. We may also collect information about your device, including your IP address and browser type.

How we use your information: We use your mobile phone number to send you text message updates about Sweetpea and Boy. We use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. We use your mobile phone number to send you promotional messages, alerts, and other marketing messages. We may also use your email address or other contact information to send you additional marketing messages.

We may use the information we collect about your device to personalize the messages we send you and to improve our SMS service.

Disclosure of your information: We may disclose your personal information to third-party service providers who help us operate our SMS service or who assist us with marketing and advertising. We may also disclose your information if required by law or if we believe that disclosure is necessary to protect our rights or the rights of others. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.


Security of Your Information We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.

Opting out of SMS updates: You may opt out of receiving SMS updates at any time by texting "STOP" to the number from which you received the message. You may also contact us at to opt out of SMS updates.

Changes to this SMS Privacy Policy: We may update this SMS privacy policy from time to time. If we make material changes to the policy, we will notify you by posting a notice on our website or by sending you a message to the email address or mobile phone number you provided.

Contact Us: If you have any questions or concerns about this SMS privacy policy, please contact us at